Achieving organic growth is the basis for building a customer base. With very high odds and many large companies on the market, growing a start-up organically can be a daunting task. You can't buy followers unless you're always giving away giveaways. Organic growth is beneficial to the business and demonstrates a long-term and firm commitment to building the company. Large companies with high reach may have the ability to do that, but start-ups say that optimizing resources can enhance and prioritize the company's core capabilities.